CHANNELING THE ISLANDS
Island Brewing Co. has been operating a brewery and tasting room with a view of the Channel Islands, off the coast of California, since 2001. While IBC has been a mainstay with Carpinteria locals, new competition created an environment of needing to lead in the regional craft beer scene, rather than merely keeping up with it. The Brandit came on board to evolve the brand to better embody Island’s spirit, recapture craft industry momentum and expand into cans.